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After immigrating from Mexico and living in a cramped two-bedroom apartment with thirteen people, Rico’s family moved to a modest Sacramento home. To him, this new house was a palace—it made him feel like a king and ignited his belief in a brighter future. That mindset fueled his 15-year career at Old Republic Home Protection, where he quickly became a top sales rep with over 300 transactions per month. Today, Rico helps families relocate from the Bay Area to the Greater Sacramento Valley, convinced that the right move can transform finances and self-belief for generations. He holds leadership roles with NHORA and NAHREP and was a pioneer of the Young Professionals Network. A nationally sought-after social media marketing speaker, Rico lives in Elk Grove with his wife, Tanya, and daughters, Kiani and Leylanie, and enjoys DJing and restoring his 1957 Buick Century.